BigXthaPlug, born Xavier Landum, is an American rapper, songwriter, and record producer from Dallas, Texas. He built his name on a booming baritone voice and Southern storytelling, then expanded into country-rap crossover work that pushed him well beyond hip-hop’s usual audience.He records through UnitedMasters rather than a traditional major label and owns 600 Entertainment, the label and artist collective he founded. That independent setup means BigX keeps more control over his masters and his earnings than most rappers at a similar career stage.

His sound draws on Dallas and Houston rap traditions — slow, chopped-and-screwed rhythms layered under a deep, unhurried delivery — but he’s shown he isn’t locked into one lane. The pivot into country-rap collaborations over the past two years turned him from a regional Texas name into an artist who now shows up on both hip-hop and country charts in the same month.

BigXthaPlug Bio

Detail	Information
Real Name	Xavier Landum
Stage Name	BigXthaPlug
Date of Birth	May 12, 1998
Age (2026)	28 years old
Birthplace	Dallas, Texas, USA
Nationality	American
Profession	Rapper, songwriter, record producer, label founder
Label	UnitedMasters; founder of 600 Entertainment
Publishing	Sony Music Publishing (signed December 2025)
Net Worth	Estimated at $15 million (Celebrity Net Worth, August 2026)
Height	Disputed; commonly cited between 5’10” and 6’2″
Weight	Approximately 210 lbs (95 kg)
Children	A son, Amar, and a daughter
Social Media	Instagram: @bigxthaplug • X: @bigxthaplug • TikTok: @bigxthaplug

BigXthaPlug Net Worth

Estimates of BigXthaPlug’s net worth vary widely depending on the source and the date of publication. Celebrity Net Worth, one of the more established trackers in the space, placed his net worth at $15 million in an August 2026 update, citing his streaming catalog, touring income, publishing deal, and 600 Entertainment as combined assets; several smaller entertainment sites instead estimate a lower range of roughly $1 million to $5 million, usually because they weigh only visible streaming and merchandise revenue.

None of these figures come from a tax filing or financial disclosure, so every number here is a public estimate rather than a confirmed fact. What’s easier to verify is the underlying income mix: streaming royalties from a catalog with billions of plays, concert and festival fees, brand placements (including campaigns with Wingstop and EA Sports), songwriting income through his Sony Music Publishing deal, and revenue from 600 Entertainment’s roster.

Visible spending offers another clue to his financial scale, even if it doesn’t confirm a total figure. BigX showed off a jewelry collection reportedly worth around $1.2 million in a 2025 interview, including a limited-edition Richard Mille watch he said cost roughly $150,000, alongside multiple diamond chains and rings. He’s also mentioned losing tens of thousands of dollars in jewelry over the years, a detail that tracks with an artist whose income has scaled quickly.

BigXthaPlug Age

BigXthaPlug is 28 years old as of September 2026, having been born on May 12, 1998, in Dallas, Texas. A number of fan sites still list him as 27, which was accurate earlier in the year but is now out of date since his May birthday has already passed in 2026.

He’s built a catalog that feels older than his age suggests, largely because his lyrics draw directly from things he lived through — incarceration, fatherhood, and a hard climb out of a difficult start. That lived-in quality is part of what separates his music from artists who came up through more conventional paths.

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BigXthaPlug Height & Weight

BigXthaPlug has never publicly confirmed his exact height, and the gap between different sources is unusually wide — some list him around 5 feet 10 inches, while others cite 6 feet 2 inches or taller. Until he addresses it directly, any specific number should be treated as an estimate rather than a documented fact.

His weight is reported more consistently, with most sources landing around 210 pounds (95 kg). That build traces back to his football years and shows up in his live performances, where his physical presence matches the weight of his voice on record.

The disagreement over his exact height is common for artists who haven’t sat for a formal profile addressing it, and side-by-side comparisons at concerts and award shows tend to fuel competing guesses rather than settle them. Until BigX or his team states a number directly, treat any specific inch count you see online as an estimate.

How BigXthaPlug Became Successful?

BigX’s rise came from steady output rather than a single viral clip. Early mixtapes like “Bacc from the Dead” built a Dallas following, and the single “Texas” turned that regional buzz into national attention; “Mmhmm” followed and became one of his most streamed and certified records. His 2023 debut album “Amar,” named for his son, added a personal, autobiographical layer that widened his appeal past pure street rap.

The bigger commercial jump came with his country-rap turn. His 2025 collaboration with Bailey Zimmerman, “All the Way,” reached the top of Billboard’s Hot Country Songs chart and climbed into the Hot 100’s top five, and the full-length “I Hope You’re Happy” followed with features from Luke Combs, Jelly Roll, Shaboozey, and other country names. Founding 600 Entertainment let him extend that momentum into developing other artists rather than just building his own catalog.

BigXthaPlug Concerts

Touring has grown alongside BigX’s streaming numbers, moving him from regional Dallas shows to national tours and major festival slots. His country-rap crossover has also opened doors to audiences and venues that a purely hip-hop artist typically wouldn’t reach, including large multi-genre festival bills.

That growth hasn’t been free of turbulence. A legal issue in August 2026 didn’t keep him off stage — he was released from custody and performed a scheduled festival date at the Iowa State Fair the very next day, a moment that drew almost as much attention as the shows themselves.

Fans looking for specific tour dates and venues should check his official social accounts and ticketing partners directly, since concert schedules shift far more often than biographical details and third-party listicles tend to lag behind real bookings.

Songs, Collabs & Playlists

BigX’s catalog blends street narratives with an increasingly broad sound. Standout solo tracks include “Texas,” “Mmhmm,” “Levels,” “Whip It,” “The Largest,” and “2AM,” several of which carry multi-Platinum certifications. His two studio albums, “Amar” (2023) and “Take Care” (2024), both built on that foundation, with “Take Care” reaching the top 10 of the Billboard 200.

His collaborative work has become just as central to his profile. On the hip-hop side, he’s worked with Offset, Shaboozey, NLE Choppa, and Jessie Murph; on the country side, “All the Way” with Bailey Zimmerman and the album “I Hope You’re Happy” brought in Luke Combs, Jelly Roll, Darius Rucker, Ella Langley, and Thomas Rhett. His 600 Entertainment project “6WA” also features veteran names like Snoop Dogg and The D.O.C., extending his reach into an older generation of hip-hop listeners.

That range has landed him on playlists that rarely overlap — Southern hip-hop and Texas rap roundups on one side, country and country-rap crossover playlists on the other. Few artists currently show up on both types of lists at the same time, which is a big part of why streaming platforms keep pushing his catalog to new listeners in both genres.

Conclusion

BigXthaPlug‘s story runs from a Dallas jail cell to Billboard’s top ten, built on a voice and a catalog that don’t sound like anyone else currently crossing over between rap and country. At 28, with a fast-growing net worth estimated as high as $15 million by Celebrity Net Worth, a publishing deal with Sony, and his own label in 600 Entertainment, his career is still closer to its beginning than its peak.

What makes him worth watching isn’t just the chart numbers — it’s how openly he’s tied his success to his kids, his hometown, and a past he doesn’t try to hide. As his touring schedule and genre reach keep expanding, the numbers around his age, height, and net worth are likely to keep needing updates well before this one goes stale.